Labelling Job Entry: Designers Clothes is an Edge
A recent study found that people who wear visible designer logos are perceived to be more capable and valuable than those who wear middle-of-the-road duds. A new piece of research confirms what many, not least in the marketing departments of fashion houses, will long have suspected, that it is not the design itself that counts, but the label . Researchers at Tilburg University in the Netherlands showed subjects two videos of the same guy wearing a polo shirt on a job interview. In one clip, the shirt had a designer logo and in the other, his shirt had no logo. The subjects rated the man with the luxury shirt "more suitable for the job". And they suggested a salary that was nine percent higher than the salary they recommend for the dude without the logo. Come to think of it, you need to have wardrobes with labels of the famous clothing designers just to have the perfect job for you. That means you must budget your money more on your clothes and even for the digitizi...